COLORS OF RHETORIC
PLACES OF DESIGN IN THE VISUAL REALM
AUTHOR & DESIGNER: MARÍA FULLAONDO
"The profound link betweentext and image lies at the heart of this publication, from both a conceptualand physical perspective."
Inspiration, revelation, fantasy, imagination, oracle, epiphany, vision,aha or eureka moment, omen, aflatus, satori, genius, brainwave, andtalent—these are some of the cryptic terms and concepts often used byall types of creators in the visual realm when asked to explain or describetheir creative processes . It remains unclear if these typical yet enigmaticresponses are thoughtless or deliberate; if they respond to an authenticlack of understanding of the creative processes or to a sophisticateddefensive strategy of artists’ most valuable secret; if they use silence toincrease the magnetic attractiveness of the unknown or purposefullymaintain an openness to the interpretation of their work. Regardless, thetruth is that visual creators reveal very little about how they generate their work. “If I could say it in words, there would be no reason to paint.”—Edward Hopper (1882-1967)
“Colors of rhetoric are changes, deviations, disorders, distortions,transgressions, departures, conflicts, dysfunctions, or violations of anyelement of verbal language.”
Magritte once warned us of the deception concealed within images,thus questioning the credibility of such portrayals, associating this withlanguage. Because figurative images do not suffice on their own, certainstrategies must be resorted to by their creators in order to convey intendedmessages. However, this does not mean they contain outright falsehoods ordeception, and even less so betrayal; instead we must learn to use certainprocedures to establish an effective form of communication with them.These consist of a two-fold process of encoding and decoding, given thatevery representation is a visual code that must be known and recognizedby both sender and receiver.
G. E. KIDDER SMITH BUILDSProject type
ARCHIVE MATRIX ASSEMBLYNana Last
BLANK: Speculations on CLT FEATUREProject type
Colors of RhetoricMaría Fullaondo
Koolhass For PradaProject type
BRACKETNeeraj Baathia, Mason White
Be SeatedJohn Lin, Sony Devabhaktuni
Colors of RhetoricMaria Fullaondo
ARCHITECTURE OF NATUREDiana Agrest
Social UrbanismProject type
GRID 5Project type
COMPANY HOME ABOUT NEWS CONTACT CATALOG NEWSLETTER TWITTER INSTAGRAM LINKEDIN FACEBOOK
COMPANYHOMEABOUTNEWS CONTACT NEWSLETTER
QUICK NAVIGATIONARCHITECTUREART, PHOTOGRAPHY, & DESIGNINTERIOR DESIGNLANDSCAPE ARCHITECTURE / SUSTAINABILITYMONOGRAPHSERIESURBAN DESIGN
CONTACT USUSA - San Francisco Bay AreaTel: +1(415) 883-3300USA - New YorkTel: +1(646) 322-2466Asia - Singapore & ChinaTel: +(65) 9068-1860Tel: +(86) 755-84556863
CONTACT USUSA - San Francisco Bay AreaTel: +1(415) 883-3300Asia - Singapore & ChinaTel: +(65) 9068-1860Tel: +(86) 755-84556863
© 2022 Applied Research And Design / ORO Editions. All Rights Reserved.