COLORS OF RHETORIC

PLACES OF DESIGN IN THE VISUAL REALM

AUTHOR & DESIGNER: MARÍA FULLAONDO

"The profound link between
text and image lies at the heart of this publication, from both a conceptual
and physical perspective."

Inspiration, revelation, fantasy, imagination, oracle, epiphany, vision,
aha or eureka moment, omen, af􀏐latus, satori, genius, brainwave, and
talent—these are some of the cryptic terms and concepts often used by
all types of creators in the visual realm when asked to explain or describe
their creative processes . It remains unclear if these typical yet enigmatic
responses are thoughtless or deliberate; if they respond to an authentic
lack of understanding of the creative processes or to a sophisticated
defensive strategy of artists’ most valuable secret; if they use silence to
increase the magnetic attractiveness of the unknown or purposefully
maintain an openness to the interpretation of their work. Regardless, the
truth is that visual creators reveal very little about how they generate their work. 

“If I could say it in words, there would be no reason to paint.”
—Edward Hopper (1882-1967)

“Colors of rhetoric are changes, deviations, disorders, distortions,
transgressions, departures, conflicts, dysfunctions, or violations of any
element of verbal language.”

Magritte once warned us of the deception concealed within images,
thus questioning the credibility of such portrayals, associating this with
language. Because figurative images do not suffice on their own, certain
strategies must be resorted to by their creators in order to convey intended
messages. However, this does not mean they contain outright falsehoods or
deception, and even less so betrayal; instead we must learn to use certain
procedures to establish an effective form of communication with them.
These consist of a two-fold process of encoding and decoding, given that
every representation is a visual code that must be known and recognized
by both sender and receiver.

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